Although technology is an important factor in the strategy of CRM, it is equally necessary organization to include direct contact with its consumers in his philosophy to meet your needs. The information collected on CRM strategies must be considered as private information. The CRM should grant the customer the certainty that your information may not be shared by third parties without their consent and third parties may not have access. Consumer information should be used to provide them with benefits, including improvements in the service or product, or relevant offers through the segmentation of the market with the obtained information how it interrelates with quality and productivity, it can be noted, that the CRM offers an intuitive user interface, which allows you to assign organizational hierarchies of a way to quickly and accurately, even in multiple departments and complex structures of reports. In addition, the possibility of defining roles (sales, services and address), highly customizable, to determine an appropriate access to information and administrative privileges within the framework of the company’s processes.
This enhances security by enabling higher levels of productivity. Also, lets have a deep understanding of clients, with a high degree of differentiation and individualization among them, which will result in the detection of new opportunities for marketing and sale on each of them, and can adapt the offers and services to your specific needs. These solutions enable companies to automatically track what customers buy, and many of them also allow cross trade with other types of information information to create profiles of clientele, or segments. Ideal for those companies that come to the service to the customer and your satisfaction as primary competitive advantages, profitability of their business. Therefore, referring to the CRM, it involves not only having the right software that allows to manage relationships with customers, but also posed a change in the company’s processes and the involvement of all employees of the same to be successful this strategy.