Presenting a dramatic miscalculation in all media is postulated the age group of 14 49 as the advertising target group. For many years has been preached now the advertisers, to pay special attention to this market segment. CEBUS now represents in a recent analysis, why this segmentation is wrong and…

Reference marketing, the map peppered with credible information and high-quality recommendations countless slogans and campaigns are highly appreciate and celebrate the in-house product. When the prospective buyers, this leads to a complete sensory overload and lack of orientation in the jungle of self praise. Against this background, the reference marketing…

Santa Claus brings his small gifts each year on December 6. The bluerilla presents the user from Osnabruck, Germany already a month earlier with free pizza by Joey p. Osnabruck, November 08, 2010: For the evening of the 6th of November the stayblue community network for the users in its…

Customer acquisition with sales strategies – what you can learn from Apple for the sale and distribution of the world’s most successful seller of electronics, software and consumer electronics is Steve Jobs von Apple. He has sold about 6 million iPhones since last year. Analysts estimate that sales could rise…

Good texts ensure the success for companies even if the modern media such as television and especially the Internet to dominate the interpersonal exchanges seem, does nothing without language here. The language is and remains the most important form of human communication. Especially in marketing this is still not so…

Flexible basic support contracts adapt customer needs to the PR agency of Cloos + partner designed variable all performance fees. Even contracts the customer may be between a flat rate all inclusive “-decide basic care, a project-dependent care on the basis of fixed prices or a performance-based billing.” The variable…

It is about the potential buyers to identify, and to recognize their needs. Thanks to obtained information, customers can be addressed specifically. New customer acquisition is an important success factor for any company”Sanchez. Sony brings even more insight to the discussion. Dirk Ploss, Chief Marketing Officer at the Leipzig Lecturio…