Use measures in four categories-financial performance, customer knowledge, internal business processes and learning and growth-to align individual initiatives, organizational and cross-departmental and identify entirely new processes to meet goals customers and shareholders. The BSC is a robust learning system for testing, get feedback and update the strategy of the organization. Provides management system for companies to invest in the long term-in customers, employees, developing new products and systems rather than managing the bottom line to pump short-term earnings. It changes how management is measured and a business. " The WCC suggests that we see the organization from four perspectives, each of which must respond to a given question: Development and Learning (Learning and Growth): Can we continue to improve and create value? International Business (Internal Business): What we excel? Customer (Customer): How do customers see us? Financial (Financial): How we see the eyes of the shareholders? The WCC is therefore a system of strategic management of the company, which is to: Develop a consistent and transparent strategy. Communicate the strategy across the organization.
Coordinate the objectives of the various organizational units. Connect with financial planning goals and budget. Identify and coordinate the strategic initiatives. Measure in a systematic way the performance, proposing appropriate corrective actions Concept Board Score Card is the representation of a coherent structure, each measured with the indicators of performance, subject to the achievement of commitments (targets) identified and backed by a pool Scope initiatives. u The Board Score Card part of the vision and strategies of the company.