Legodo: Social Media Compels Companies To Rethink The Customer Communication
Communication culture in the social networking sites creates a pressure to change the classic communication channels dialog-oriented customer communication management solutions Karlsruhe are necessary, March 23, 2012 created not only a new world of communication with social media, but these new services set new standards for written customer response of the company according to estimates of the legodo ag through its wide acceptance. You would develop a personal communication culture in the social networks, so that the mass communication primarily practiced by companies when consumers will soon encounter a large rejection. Social media is no longer only become a new communication channel for sales and marketing, but at the same time an important learning field”, judge Dirk Albrecht, sales manager at legodo. Facebook & co. are increasingly becoming a backdrop for this, people want to communicate with each other.
” This show is now very clear that an individual orientation and personal pitch is very essential elements of the exchange of information in such services. Who take this principle not in the general understanding of written customer communication, will encounter with consumers increasingly rejection. They expect an other language aimed at them personally and reject a standardised communication out of the box”, emphasizes Albrecht. At the same time he refers to a further essential pulse generator, which must lead to a rethink in the marketing and sales departments of the company: the content very focused communications in the social networks. She was tight content and clear messages and would avoid lengthy texts. Given this, quite comprehensive in the everyday life of the consumer lived communication culture have businesses learn to restrict themselves to the actually relevant content”, emphasizes Albrecht.
A strong focus on the information needs of the individual will prevail as a recipe for success probably very soon.” A further challenge to the corporate communications through the growing social media culture sees the legodo Manager is that the user in the social networks at a rapid interaction have got accustomed and have similar expectations on the other channels of communication. In his view, this leads to the need to increase the tempo in the written customer dialog. This means the result is organizational conditions at the level of the technical systems for customer communication to align so that it meets this requirement.” For customer communication management solutions are necessary, because they are conversational Unlike conventional systems such as the classic output management and thus ensure a fast interaction, legodo Manager points the way. About legodo ag legodo developed software for relevant customer communication to the quick and easy production of written correspondence. With the legodo solution there is for the first time, all processes and data from existing systems in the right context at the right time for relevant customer communications to use. Customers include companies such as Deutsche Telekom, Swisscom, RWE and Integralis. of think factory groupcom GmbH Wilfried Heinrich Pastorat Street 6, D-50354 Hurth phone: + 49 (0) 22 33 61 17-72 fax: + 49 (0) 22 33 61 17-71