Executive Summary
The combination of our strategies with respect to each of these elements will be our marketing strategy, our way to reaching the objectives. Step 7 .- Decide marketing tactics or how they will implement the strategy: This means that at this point to be clarified, deciding specific actions, how to execute the marketing strategy of our SMEs. If it was based on differentiated from others (for example) all actions must be aimed at delving into that difference, view and exploit it. Hear other arguments on the topic with Pete Cashmore. It should detail marketing activities, detail the advertisements, the media (magazines, portals, search engines.) To be used, whether to hire someone, whether to visit, whether to do a mailing or more, and so on. This should come as a logical conclusion of the above, because the actions must be consistent with the overall strategy. Step 8 .- Calculate the budget: It's time to convert to numbers above, to budget for each action.
This section is obvious, we need to see the money and the resources we have at our disposal and to distribute it according to the strategy and priorities of our SMEs. Step 9 .- Implementation and Control: For each goal that we establecdio, it should be a benchmark for later comparison. It must, at all times, make sure that everything runs properly, correct what is not working and still use more that works. It should be anticipated sales and monthly expenses compare with reality and correcting deviations. Step 10 .- Executive Summary: Finally we will summarize the main points of our plan and the key conclusions that have been obtained from all the previous work (ie the strategy which will be, how much it cost, etc) and put the principle of our plan, because they will share the marketing plan with the rest of the company and with people outside the area of marketing and should get a glimpse of what's important. This will help everyone to know the strategy and marketing plan. Conclusions: These are the steps to follow, which detail the scheme or two points come together in one no matter the final analysis, the issue is that the concepts discussed work, it is noted as the scheme is giving lessons for the following item and is a strong internal logic.
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