The coaching process will allow through the formulation of questions to stimulate thinking and encourage creativity, finding workable solutions to existing challenges, assuming full responsibility for decisions to be addressed by the coachee, increasing the awareness of his actions or discovering and developing forgotten skills or acquire or to supplement and personal attitudes in both individual and social relationship, as the spirit of compromise, fairness and equality and solidarity, which will enable the achievement of satisfactory results in the short, medium and long term, where sustainability, environmental and social responsibility and ethics necessary to avoid social harm in exchange for increasing the income of the business, become part of the central column to support the action plan and business to be applied.

Of course the process also can discover the skills to be developed or improved to increase efficiency, improve management and increase their capabilities leadership and management, team work, improved work environment, personal development and improvement of all interpersonal relationships based on influence rather than traditional power relations, with tools of NLP, emotional and social intelligence, active listening, teamwork, effective communication, feedforwar, delegation, training in values, positive feedback and many others that will help more effectively manage the change required by organizations. EXECUTIVE COACHING PROCESS As this is a process to lay down a program from the diagnosis of the current situation and the way he should recorrese to reach the target. 1. Diagnosis is necessary to make an inventory of existing indicators, designed to show the state of things and that later may show the development achieved.