New business areas through sustainable services at the same time economically and ecologically sustainable act like these seemingly contradictory goals of both products and services in line can be brought? The Fraunhofer IAO has conducted a market survey on this subject. The focus of the investigation, the questions, what are the success factors for the provision of sustainable services, what are the requirements were a technical service for the label green must meet and where there is need for research and development activities. Based on the study is a survey of providers of technical services and responsible for the service business in companies. Green services refer to services whose supply and use central objective criteria represent environmental, economic and social sustainability in the study. They promote sustainable development related to the natural environment, to the individual companies and the society and implement them consistently around. For business success, innovative business models play today an important role as the anchor of the principle sustainability in the company. Sustainable services are not only an effective image issue according to the study, but offer the possibility to create added value and to open up new fields of business with views of the customers.
Among other things an early awareness and integration of customers plays an important role for the market success of sustainable services. Under certain circumstances, providers of green services take over even a promoter role for sustainability in the services sector. Successful provider of green services have also recognized that a holistic approach to environmental, economic and social sustainability is essential and that organizational structures and human resources at an early stage will have to be rebuilt, with green services black write numbers to be able to. Services can According to ecologically sustainable design make a significant contribution to the total life cycle assessment of the economy, because the service sector has a correspondingly high level of activities due to its economic importance, associated with high resource consumption and a significant amount of emissions. What part have individual services, depends on its type and must be checked in each individual case. “It is important that when developing green services at an early stage and systematically addressed economic factors and a thorough analysis of market and business needs, as well as sustainability criteria will be.
Only then, service providers can make a positive contribution to the environment and society and evolve at the same time economically sustainable. The study appears in the April 2012 and is for 49 in the ILO-shop under available. Also the Fraunhofer IAO leads a seminar on April 19, 2012 to the theme green services new business fields develop sustainable services “through. Tobias Hug, Fraunhofer IAO