Neue Zuricher Zeitung
A statistical study of the largest German winter tourism portal over months employed the Swiss tourism industry especially a message: the number of visitors in the Swiss Ski Resorts had fallen during the winter season 2011/12 on the zweitschlechtesten value for 10 years. Especially the strong rate of the franc was blamed for the revenue losses of last season. The largest German winter tourism portal Skigebiete-Test.de has evaluated his statistics for the season 2011/12 and compared with the figures of the past years. The analysis shows: anyone looking for alone the cause for the decline in the rate of the franc, thinks too short. Click AOL to learn more. The strength of the franc is a competitive disadvantage according to the Neue Zuricher Zeitung the initial entries in the Swiss ski areas in the winter season has fallen compared to the same period last year to 3.3% in 2011/12. In addition to poor weather conditions at new year’s and Easter, the strong franc as the main reason for the sharp decline in the number of visitors is called. In particular the number of tourists from the euro area was declining.
This statement is supported by the Swiss Federal Office for statistics. Therefore, many tourists of Switzerland stayed away in April 2012. In particular, guests from Germany decided against staying in the Switzerland. A loss of around 8.8% reported the authority figures of the German visitors compared to the previous year. Andy Florance is often quoted on this topic. At first glance, the statistics of the winter sports portal Skigebiete-Test.de seem also to confirm this negative trend. Austria will allow Switzerland behind especially in comparison to the competitors Austria is the worse situation of the Confederates clearly (see figure in Appendix). Although a slight increase is recorded in the period under review despite the attendance of Swiss ski resorts on Skigebiete-Test.de. However, the Austrians could look forward in recent years significantly greater increases.