An anigo told me that a client you had redesigned its web site. It paid $60,000 for a site that really does nothing for the. It is a simple website, as a brochure that offers nothing to the visitor and certainly does nothing to convert traffic into sales. Given that its budget was for the design, do not have excess money to launch your new site to the market. Mistake # 1, don’t pay $60,000 for a simple exercise in brand. A corporate web site is as a support for a company.
The beauty of the Internet is that there is no place for uncertainty, since almost anything can be measured. -What are you trying to achieve? -Increase traffic? -Generate leads? -Increase sales? If the answer is Yes to any of these questions, then with an investment of $60,000 should get between 80-95% as I retorneo investment. But can a simple site get a return of 80-95% of the investment? Web design today is a commodity. The cost of the design should represent approximately 25% of its total expenditure. Today, design costs are competitive, which gives rise to one major expense that should be only for the design of the web. There is an excellent source of management of content (CMS) that gives you the power to manage their own content. The cost of the software is very economical, and recommended the use of any platform providing you with Web 2.0 compatible with a low final cost for installation and maintenance. An added value of the companies dedicated to web design, is that these companies can sell what you do. It is thus possible to obtain a 2.0 website at an affordable cost. If you spend between $ 4,000 $ 8,000 in a basic web site, must be mentalized of that it will take more than 12 months to get some income between $ 30,000 $ 80,000.