It is about the potential buyers to identify, and to recognize their needs. Thanks to obtained information, customers can be addressed specifically. New customer acquisition is an important success factor for any company”Sanchez. Sony brings even more insight to the discussion. Dirk Ploss, Chief Marketing Officer at the Leipzig Lecturio E-learning providers provided the finale. “In his presentation, make it personal: personalisation in practice” he entered on the perfect personal sales approach with practical examples from the areas of E-Mail Marketing, social media, e-commerce and online marketing, and took a look into the future of customer loyalty. “Dirk Ploss: passes there is no way of personalization In the battle for the attention of the customer as regards the customer not personally, no longer meets him.” Since all participants in the eCommerce environment must confront the challenge, was also the networking breakfast and between the lectures by a lively exchange of experience between participants and speakers. Show the today presented best practice cases clear that the existing one-way communication only with newsletters is no longer enough. Just who is making serious offers for dialogue, can permanently retain its customers and achieve a high customer lifetime value,”as Martin Beerman, Managing Director of the netnomics GmbH.
this software tools that far more can to send only emails and other channels such as Facebook include. help” drives the development in the dialogue marketing currently faster than ever the digitization, via intelligent technologies and multichannel approaches can open up new potential for attractive”, explains Steve van den Berg Vice President Selligent roof. This event is a platform for the exchange of expert knowledge in the CRM industry and should inspire in the dialogue marketing new, innovative ways to go.” About netnomics: The netnomics GmbH supports companies in developing digital markets.